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SailTime’s Business Team has spent years and
significant resources developing a system of fractional
boating that works for Members and owners alike. Our
experts in marketing, legal, operational and technology
issues have developed and tested our systems in the
market place and are confident that they are providing
you with a simple, concise and ready to start package.
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| An industry
acclaimed brand giving you instant credibility
and recognition |
Building
nationally recognized brand:
Timeframe: 3 years of continued investment
Value: Priceless! |
| A
visually attractive, dynamic, functional
website is critical. SailTime has invested
many hours and dollars creating a branding
and identity strategy that works well.
You'll be able to use the SailTime website
with content that is specialized to your
local area. |
Design,
building, testing, maintaining website:
Time frame: 2 months
Approximate expense: $100k |
Suite
of marketing collateral reinforces your
brand and image. SailTime materials are
ready for you to order from our printer.
A national advertising campaign to support
SailTime bases running in multiple publications
throughout the year |
Creating
marketing collateral:
Time frame: 1 month
Approximate expense: $20K
Ongoing investment: $10K per month |
| Support
of an industry specialized Public Relations
Agency to help promote your SailTime base |
Hiring
public relations specialist:
Ongoing investment: $5K per month
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SailTime
has engaged with Marketing Consultants
to deliver to you a 123 marketing plan
for your local area. No trial and error,
no spending too much money on getting
just one prospect. The SailTime marketing
plan is proven and is correctly budgeted
for the amount you'll spend on getting
each new Member. SailTime will share this
plan with you.
Our systems and processes have been tested
with Members and focus groups. SailTime
provides you with all the results necessary
to significantly reduce your learning
curve. |
Development
of marketing plan:
Approximate expense: $15k
Time frame: 3 months |
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The
cornerstone of the business is our proprietary
online Scheduler - custom software that
manages scheduling rules, swap requests,
wait lists, auto generated emails, discussions
between Members, extensive database management
and much more.
Boat maintenance is controlled by our
E-ttendant – a real-time, online
monitoring system that uses wireless PDA
technology. E-ttendant insures that the
boat is in perfect operational condition.
Scheduler and E-ttendant are provided
to you. |
Development
and testing of an online scheduling system:
Approximate expense: $50k
Time frame: 8 months
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| SailTime’s
legal team has created the agreements,
manuals needed to ensure you are protected
legally. |
Hiring
lawyers and creating materials:
Approximate expense: $25k
Time frame: 3 months |
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Our
relationship with boat manufacturers,
Hunter and Mainship, cannot be duplicated
in a single local area. This relates directly
to your start up costs. No matter what
deal you can create, SailTime will save
you more on the purchase of your boat.
Other key partners Sunsail & West
Marine all add significant value to your
Members experience
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This
alone equates to savings beyond your License
fee. |
| Your
Members will be able to sail in other
parts of the country through our national
network. This is a great selling tool
and will help you grow your business faster. |
Unique
opportunity for your Members |
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| Lost
revenue from long start up times is an
initial barrier to entry. SailTime can
typically have your business running inside
two to three months from the time you
sign the agreement. |
Business
start-up:
Approximate expense: $50 – 100k
in lost revenue
Time frame: 1 year |
| Our
financial strategies make it attractive
for Members and owners to join the program.
SailTime helps you sell to Owner-Members
simply. You'll earn commissions and up
front money that pays for more than your
License fee. |
More
than your License fee is covered here. |
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