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How the Boating Industry is Adapting to the Sharing Economy

Sharing companies, like Airbnb, UBER, Zipcar, and SailTime, have changed the way goods and services are provided and consumed. These platforms bring in a new market of owners who plan to share their assets to generate revenue. They also provide consumers a first-class, ownership-like experience for less cost than the traditional buy-it-to-use-it norm.

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